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● Headless CMS + DXP

Content with impact.

Stop waiting on changes. Hire content managers for new markets without giving them the keys to your app. Enterprise superpowers for small sites, without opening a developer ticket.

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Draft

Summer sale: up to 40% off

Free delivery on every order this week.

↑ Click the headline. It's editable, right in the live page.
Solutions

Pick what you need. Each part works alone.

Start with one solution and add the others as you grow. They share the same content, permissions and history.

Content management Popular

Structured content with in-page editing, version history and scheduled publishing. Content is delivered through a fast global CDN that refreshes when you publish, so a small site loads like a big one.

Explore CMS →

Tasks

Reviews, approvals and translations tracked as tasks, tied to the content they change.

Explore tasks →

CRM

Customer data alongside content, so variants can use what you already know.

Explore CRM →

Communities

Threads and discussion connected to your product content and customers.

Explore communities →
99.9%uptime guarantee
Globaledge delivery
Everychange versioned
0rebuilds to flip a flag*

*Design target for content flags fetched at runtime.

Workflows

Editors change the words. Not the app.

Give a new content manager exactly the fields they need. Their changes are drafts, and a person with publishing permission approves them through a task.

Embedded editing demo. Watch on Vimeo if it doesn't load.
Home page permissions
FieldEditor (FR)Publisher
HeadlineEditApprove
Body copyEditApprove
Pricing tableRead onlyEdit
LayoutNo accessDeveloper

Draft to live, with a record

  1. Editor saves a draft version.
  2. A review task is created for the publisher.
  3. Publisher approves and schedules it.
  4. Every version stays in history and can be restored.
Developers

Your components. Their content. Clear seams.

Build templated pages with shadcn components. Pages hold references to shared entities, such as the site menu or a banner flag, so one change reaches every page.

// Page entity (versioned)
{
  "path": "/home",
  "menu": { "$ref": "menu/main" },
  "banner": { "$ref": "flags/promo-banner" },
  "sections": [ ... ]
}
promo-banner
Boolean flag, set by marketing. The page fetches it at runtime.

Flag is off. Toggle it and the banner at the top of this page appears with no rebuild.

Compare

Baack vs the alternatives.

Side-by-side pages for teams weighing their options. Each one is written plainly, with what to check before you decide.

Baack vs Strapi

Strapi's flexibility, without the servers to run.

Read the comparison of Baack and Strapi

Baack vs Sanity

Edit on your page, not in a Studio you have to build.

Read the comparison of Baack and Sanity

Baack vs Contentful

Enterprise features, without the enterprise price jump.

Read the comparison of Baack and Contentful
Free stack audit

See where your team is waiting.

We review how content gets from idea to live today and show which steps can go.

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What we're working on

Built in the open, one release at a time.

Baack is a small UK team, led by founder Damien Allison, building in the open. This summer we shipped in-page editing with live preview, full content history, internal support threads and a quicker sign-up. Now we're making the docs clearer, generating the API reference from the API itself, and bringing the admin console up to speed with the API.

Every release, and every incident, is written up on the blog, so you can see how the platform is moving before you commit.

All posts