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About Baack

Baack gives growing teams the content, workflow and customer platform that large companies build for themselves: API-first for developers, editable on the page by everyone else.

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Baack at a glance

  • Founded in 2025, based in the UK
  • 99.9% uptime SLA, with incidents reported openly
  • Webhooks across more than 80% of the API
  • Full version history for every piece of content
  • Every feature on every plan
Our story

Why Baack exists.

Modern tools let a small team ship an app in days, but the content behind it is still stuck in heavy dashboards and rigid schemas that need a developer for every change.

Baack started from a simple idea, proven again and again in the founder's career: give developers a clean API and give the business the power to change its own content, and products get built faster and grow further. Content, tasks, customers and communities live in one platform, so a growing team doesn't have to stitch together five.

What we believe

How we build Baack.

Success through shared growth

We do well when you do. Pricing grows with your usage, not with features held back for bigger plans.

Every feature, every plan

Version history, approvals and languages aren't upsells. Teams should use the whole product from day one.

API first

Everything Baack does is in the API, so developers can build anything and your data is always yours.

Edit where content lives

People change content on the page they're looking at, not in a separate admin tool.

Built for ourselves first

We built the features we needed for our own product, and we run our own site on Baack.

Security handled for you

Growing teams can't hire a security team. We take care of security, uptime and maintenance so you don't have to.

The founder

Damien Allison

Baack was founded by Damien Allison, who spent two tours at Google and five years as a staff software engineer at Meta, leading the API Platform team behind GraphQL and webhooks.

Read Damien's story
Milestones

The story so far.

  1. 2025

    Baack Software is created · Hello world

    Baack starts with a simple vision: give small and medium businesses and their developers the power to build sophisticated digital experiences without the heavy lifting.

  2. Early 2026

    Monthly releases and new clients · Product

    New clients, a simpler admin experience and pricing packages, shipped month by month.

  3. April 2026

    Webhooks across the platform · Product

    Push delivery for almost every core concept, so products can react to changes as they happen.

  4. May 2026

    Lord-Lieutenant's Entrepreneurs Challenge finalist · Recognition

    Baack showcased its platform as a finalist, with a farm-view prototype and an interactive riddle app.

  5. June 2026

    Full content history · Product

    Every change to every piece of content kept, with the ability to rewind and restore any version.

  6. August 2026

    One year: from CMS to DXP · Milestone

    A year on, Baack has grown from a headless CMS into a digital experience platform: content, tasks, CRM and communities in one.

Free stack audit

See where your team is waiting.

We review how content gets from idea to live today, and show which steps can go. Developers can go straight to the docs.

View technical documentation

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