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Baack

Solutions / Content management

● Headless CMS

Grow into new markets without giving up control.

Hire content managers, launch new locales and run campaigns. Your editors change the words, while your app, your brand and your history stay protected.

Draft

Summer sale: up to 40% off

Free delivery on every order this week.

↑ Click the headline. It's editable, right in the live page.
Why founders choose Baack

Scale your content, not your engineering risk.

You've built a product that works. As you expand with SEO, experimentation and translation teams, Baack lets them move fast without pulling developers off the core product.

Unblock content, SEO and growth teams

Give content managers, SEO leads and growth teams the autonomy to update copy, media and offers directly in context. Campaigns and experiments ship in minutes without waiting on developer sprints.

Scale global translation and new markets

Manage every language and region from a single hub. Coordinate regional editors, human translators or agent-based translation pipelines with independent review cycles and scheduled launches.

Protect your codebase and app integrity

Editors work strictly within structured, typed fields defined by your templates. Core layout, design tokens and production code stay completely out of reach and safe from accidental breakage.

In-page editing

Editors change the words. Not the app.

Click any part of the page to edit it, preview the result instantly, then publish. Nothing can break the product experience.

Embedded editing demo. Watch on Vimeo if it doesn't load.
Built in

Everything a growing content operation needs.

Multilingual by default

Built-in localisation with locale-specific review cycles and independent scheduling. Seamlessly integrates with human translation workflows and automated agentic translation.

Safe versioning & history

Every edit is recorded with an immutable revision log. Fast-forward, preview past states and roll back changes with complete confidence.

Personalisation & experimentation

Deliver targeted content variants to test copy, messaging and offers across customer segments without hardcoding custom logic in your app.

Structured, typed content

Text, markdown, currency, location coordinates and JSON modelled once and consumed cleanly across marketing pages and web applications via API.

Integrated reviews & approvals

Assign tasks, request stakeholder reviews and track publishing sign-offs directly alongside the content entries they modify.

Reusable entity lists

Ordered collections for navigation menus, article indexes and curated collections, updated once and synchronised across all touchpoints.

Versioning

Everyone contributes. One person decides.

Anyone on the team can propose a change. Each one is saved as its own version, and the person with publishing permission picks the one that goes live.

  • Drafts never touch the live page
  • Fine-grained permissions per field and locale
  • Any version can be restored
Viewing as
3f9a1c5e-77d2Shorter headline, bolder CTA
Priya · Copywriter · 10 min ago
a83d20b6-4e19Seasonal hero image and offer
Marco · Designer · 1h ago
7c1e4f2a-9b3dHomepage headline updated
Sam · Publisher · yesterday
Live
e4a90d17-52c8Added VIP variant
Lee · Editor · last week
For developers

Under the hood.

A pro-code headless CMS: API-first, TypeScript native and composable. Pick a topic to see the details.

  • REST headless CMS: fetch exactly the data you need, with less over-fetching.
  • TypeScript native: first-class types for better IDE support and fewer runtime errors.
  • SDK-driven: official SDKs for modern front-end frameworks.
  • In-page editing clients let editors change any content with one click, then preview and publish.
// Illustrative example: typed content by path
type Hero = { headline: string; body: string }
const hero = await baack.get<Hero>('/summer-sale')
Free stack audit

See where your team is waiting.

We review how content gets from idea to live today, and show which steps can go. Developers can go straight to the docs.

View technical documentation

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