Skip to content
Baack

Baack vs Sanity

Sanity gives developers a Studio to build and customise. Baack lets your team edit on the live page, keeps every version, and includes 10 collaborators per plan unit instead of charging per seat.

Last reviewed 30 September 2026

Baack and Sanity in brief
CriterionBaackSanity
Hosting and upkeepFully managed and UK hosted (EU on request). Nothing to install, patch or scaleHosted content backend; you build, host and maintain the Studio app
Version historyEvery change is kept on every plan. Rewind any item, or view the site as it was on any date3 days (Free), 90 days (Growth), 365 days (Enterprise)
Team seats10 collaborators per plan unit, so everyone can editGrowth: $15 per seat per month, up to 50 seats
At a glance

The short version.

The short version.
CriterionBaackSanity
Best forSaaS teams who want content, workflows and customers in one hosted platform the whole team can editDeveloper-led teams who want a highly customisable, real-time editing Studio
Hosting and upkeepFully managed and UK hosted (EU on request). Nothing to install, patch or scaleHosted content backend; you build, host and maintain the Studio app
Where content is editedOn the live page: click the content and edit itIn Sanity Studio, with visual editing available
Version historyEvery change is kept on every plan. Rewind any item, or view the site as it was on any date3 days (Free), 90 days (Growth), 365 days (Enterprise)
LanguagesUnlimited, on every planThrough plugins, at document or field level
Team seats10 collaborators per plan unit, so everyone can editGrowth: $15 per seat per month, up to 50 seats
Starting priceFree for eligible startups and charities; £25 for six months, then £49 a monthFree tier; Growth $15 per seat per month
Built in beyond contentTasks and approvals, CRM for customers and companies, communities and threadsComments and tasks on Growth
Why teams switch

Why teams choose Baack over Sanity.

No Studio to build

Sanity's editor is a React app your developers configure and maintain. With Baack, editing happens directly on your live site so editors see exactly what visitors see.

Invite everyone

Sanity charges per seat, making it expensive to invite outside help. Baack includes 10 collaborators per plan unit, so you can bring on translators, reviewers, SEO specialists and agency partners without seat penalties.

History that doesn't expire

Sanity keeps 3 to 365 days of history depending on plan. Baack preserves every change forever, with point-in-time rewind and complete audit records.

For content and marketing teams

How your team works day to day.

How your team works day to day.
CriterionBaackSanity
Editing experienceClick content on the live page to edit it; no separate app to learnA customisable Studio; visual editing through Presentation
Drafts and schedulingDrafts, scheduled publishing, and pending edits on published pagesDrafts; scheduled drafts on Growth; content releases on Enterprise
History and rollbackFull history for every kind of content; rewind or restore any version3, 90 or 365 days, depending on plan
Roles and approvalsRead only, update, or update and publish, per person or group, such as editors, translators, publishers2 roles (Free), 5 (Growth), custom (Enterprise)
LanguagesUnlimited; each language is another version of the pagePlugins
Variants and personalisationUnlimited content variants; run A/B tests by choosing the variantNot built in
Working togetherEvery save is kept as a new version, so editors never overwrite each otherReal-time co-editing with presence
Cost and ownership

What you pay, and what you run.

What you pay, and what you run.
CriterionBaackSanity
Pricing modelSimple plan units with baseline usage included; every feature on every planPer seat, plus usage: documents, API and CDN requests, bandwidth
Free optionFree plan for eligible startups, SMEs and charitiesFree tier with quotas
Seats10 collaborators per plan unit; bigger teams add units$15 each per month on Growth
Next step upAnother plan unit, or usage-based Enterprise pricingEnterprise at a custom price, needed for SSO, the audit trail and releases
Who runs the serversBaack, including security, scaling and backupsSanity hosts the backend; you host the Studio
Onboarding and migrationManaged onboarding and migration, with planning and tooling, at a discountSelf-serve; onboarding on Enterprise

Estimate your usage on our pricing page →

Which should you choose?

Both are good tools, for different teams.

Choose Baack if…

  • Editors should work on the live page
  • You want every version kept, on every plan
  • You'd rather not pay per seat
  • You want languages, approvals, tasks and CRM without plugins

Choose Sanity if…

  • Live co-editing with presence is essential
  • You want a deeply customised React editing app
  • You rely on GROQ or Sanity's plugin ecosystem
  • You have developers to build and maintain the Studio
Switching

Moving from Sanity.

Managed onboarding and migration, with the planning and tooling done for you.

Book a free stack audit
  1. Book a free stack audit, and we'll map your Sanity document types to Baack entities.
  2. We migrate your content, including languages, as part of managed onboarding.
  3. Replace GROQ queries with the Baack client, and retire your Studio.
For developers

Under the hood.

Under the hood.
CriterionBaackSanity
APIs and SDKsREST and API-first: content, tasks, CRM and communities all in one API. TypeScript and JavaScript clientsGROQ, GraphQL, REST and real-time listeners, with many SDKs
Content modellingA flat name and sort-order matrix per entity, with references. No schema migrations; custom validation through webhooksSchema as code in the Studio
Hosting and operationsFully managed, with a 99.9% uptime SLA; on-premises deployments as a consulting serviceManaged backend; you deploy the Studio
Security and complianceManaged security and a GDPR-ready data model; Google sign-in, with other identity providers on request. SOC 2 / ISO 27001 can be arranged for enterprise contractsSOC 2; SAML SSO and audit trail on Enterprise
Getting your data outAPI-first: all of your data is available at any timeExport through the API and CLI
FAQ

Baack and Sanity: common questions.

Does Baack have real-time co-editing like Sanity?

Not live co-editing. Every save is kept as a new version, so editors never overwrite each other, and many teams draft in tools like Google Docs.

Do I need to build an editor with Baack?

No. Editors work on your live site; developers add the Baack client.

How does Baack handle languages?

Languages are built in and unlimited; each one is another version of the page.

Is Baack cheaper than Sanity for a big team?

Baack includes 10 collaborators per plan unit rather than charging for each seat.

Can I move from Sanity to Baack?

Yes. Managed onboarding covers planning, tooling and the migration.

Sanity details are from its publicpricing page, checked 30 September 2026. Plans change, so check before you decide.

Free stack audit

See where your team is waiting.

We review how content gets from idea to live today, and show which steps can go. Developers can go straight to the docs.

View technical documentation

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.